Post by juthi52943 on Dec 28, 2023 9:14:33 GMT
ShareThis looked at the split between adfree and adsupported content for a global CTV audience: Global engagement percentage for adfree vs. adsupported content (): It appears that consumers are more willing to pay more for adfree content, although the amount they are willing to pay is certainly capped. Tiered payment models allow subscribers to choose their own level of advertising, alongside other premium offerings.
Original content is the new race in the streaming landscape. Instead Job Function Email List of the legal hassles of acquiring and expiring rights to content, hits like Netflix's Stranger Things or HBO's Westworld have allowed these services to own their own content and catapulted earlier streaming providers towards fullfledged production houses. This move was a gamble, but research on original.
Versus acquired content shows that original content is a successful diversification strategy. Major streaming services are opting for more original content to attract more viewers, and the trend is paying off: the more original content a service offers, the more viewers seek it out. Percentage share of searches for acquired content compared to original content (): Franchises are another big cash cow of the moment.
Original content is the new race in the streaming landscape. Instead Job Function Email List of the legal hassles of acquiring and expiring rights to content, hits like Netflix's Stranger Things or HBO's Westworld have allowed these services to own their own content and catapulted earlier streaming providers towards fullfledged production houses. This move was a gamble, but research on original.
Versus acquired content shows that original content is a successful diversification strategy. Major streaming services are opting for more original content to attract more viewers, and the trend is paying off: the more original content a service offers, the more viewers seek it out. Percentage share of searches for acquired content compared to original content (): Franchises are another big cash cow of the moment.